In today’s video, I want to talk about three things that you must have in your online business to succeed in 2020.
This is going to apply to anybody who has a brick and mortar business and you’re wanting to take it online, so that you don’t become the next blockbuster. Anybody who has an affiliate marketing business, a network marketing business, will get some value out of this video.
The first thing is leads, you have to have a consistent way to generate leads in your business. I’m not talking about one or two leads a day. I mean, you really need to be able to generate a lot of leads for your business.There’s a thousand different ways to generate leads. You can get them from for social media and creating content or you can get them from paid advertising like Solo ads, which is my favorite, or even Google and YouTube ads.
One of my favorite ways to generate leads is publishing, creating content on your blog, your YouTube and social media. In an ideal world, you would combine all of those strategies because at the end of the day, you have to realize that no matter what business you’re in, the life blood of any business is lead generation. So that’s the first thing that you have to have.
The second thing is you have to have an automated sales process. You have to have a sales process that works 24 hours a day without you being involved. That’s the only way that you can actually make money in your sleep is if you have a sales process that works without you being involved, sales funnels, landing pages and think things like that.
My go to resource for this is Clickfunnels and you can even try them out for free.
I know for a lot of you the number one reason that is because you wanted to create financial and time freedom in your life and if you have to be there for every step of the way, every time somebody buys a product, that’s not creating time, freedom in your life, and I know if you’re anything like me, you got into online business for time freedom in your life, so you have to have an automated sales process that works whether you are there or not. And the best way to do that is you know, with a sales funnel.
The third thing is you have to have an automated follow up and you can you can do that with an email auto-responder or you can do it with chat bots on social media. Now me I prefer an email auto-responder. I know some people are into the chat-bots and things like that but hat that’s not really my thing.
I never really got into the chat bots just because there’s no organic reach on Facebook. So building a Facebook business page, unless you want to pour over lot of money into it, is not really worth it in my opinion. So I like to stick with the, the email auto-responder. What that does is follow up once somebody goes through your automated sales process, you got to realize that 98% of people aren’t going to buy the first time so you want to have a way that you can continue to follow up with them and market to them and provide them valuable information.
The quickest and easiest way to do that is with an automated email follow up with an automated email series that goes out after they go through your sales funnel. That way you stay fresh in their mind, you can give them updates, and continue
So those are the top three, you have to have a constant source of leads, you have to have an automated sales process, and you have to have an automated follow up.
Now you can do all of this manually, but if you’re going to build a sizable business of any kind, doing that manually is just going to burn you out really, really quick. So the best thing you can do is learn to automate those.
If you’re in network marketing I actually created a course on this. And really, it’s good for any home business, but I specifically designed the course for people who are struggling in network marketing. It’s 100% free.